Brand book for Nordgreens future product Guardian. To represent the product's mission, vision, and value which is slow living, I name the product Your Guardian.

Lifestyle to last.

We are here to remind you to make better choices every day and create your lifestyle to last, so we can take better care of ourselves and the environment. We are a lifestyle-centered brand. By expressing through storytelling and connecting emotionally, we engage the audience, we create relatable and motivational content. 
Our brand ambassadors help us encourage a conscious lifestyle. By following them around consumers get inspired on how to implement more responsible habits into their everyday life.
A community of urban, open-minded, and optimistic individuals, who live a fast-paced life and are on a journey for self-improvement.

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